A high school friend of mine was finishing up Medical School and about to start work.  During this transition, he decided that it would be a good idea to get a handle on his online image.  Patients frequently search doctors by name and he was curious what they would find.  Turns out, he shares his last name with a plastic surgeon in Florida who has posted up a variety of before-after images for breast augmentation.  As you can imagine, this is not the image that he wants to project to his patients.

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