A high school friend of mine was finishing up Medical School and about to start work. During this transition, he decided that it would be a good idea to get a handle on his online image. Patients frequently search doctors by name and he was curious what they would find. Turns out, he shares his last name with a plastic surgeon in Florida who has posted up a variety of before-after images for breast augmentation. As you can imagine, this is not the image that he wants to project to his patients.