In 2013, I co-founded a Healthcare IT startup called Ambassador Software Works. The company is built around technology licensed out of The Ohio State University. We started beta testing with clients in 2015 and are looking forward to significant growth in 2016 and beyond.
A big complaint about consultants is that they’ll write you a plan, but won’t execute. While I enjoy (and am quite good at) the analysis, I’ve also accumulated experience executing marketing plans. This is a win-win for you since the plans aren’t pie-in-the-sky speculation and you can use me to get you started while you search for a qualified, full time employee.
A high school friend of mine was finishing up Medical School and about to start work. During this transition, he decided that it would be a good idea to get a handle on his online image. Patients frequently search doctors by name and he was curious what they would find. Turns out, he shares his last name with a plastic surgeon in Florida who has posted up a variety of before-after images for breast augmentation. As you can imagine, this is not the image that he wants to project to his patients.
The best advice I can ever give an entrepreneur is to “fail fast”. It may sound a little pessimistic, but just think about the numbers. Something like 9 in 10 companies that get investment will do no better than pay back investors. If you haven’t even obtained investment yet, the odds are higher than 90% that this will not be your big hit.
The problem is the #1 most important part of a business plan. It’s no accident that most business plan templates start here. If you don’t understand the problem you’re solving , you’ll build the wrong solution. If you don’t have the right problem, it will be very difficult to sell your product.
As a side-effect of my time in the startup community, I have been exposed to significant amounts of Grant Writing. I was tapped to manage a $15m Entrepreneurship Signature Program grant application as well as extension grants for several of those programs. In addition, I have assisted companies in seeking Ohio Third Frontier Internship Program and TechGenesis grants.
My work in Epistemology started out as a simple question, “how can two people, holding diametrically opposed viewpoints, both firmly believe that they are right?” At the time, the most relevant and visible questions were political. However, the 40th anniversary of the moon landing provided an excellent opportunity to challenge the status quo.